Type for public signs

A hospital corridor is one of the hardest places to read a sign. People are tired, worried, in a hurry or seeing poorly, and the signs compete with doors, posters and screens.

Over three years, the type lab drew a typeface for exactly that moment: wide letters, open shapes, figures that cannot be confused, and a sign system built on a strict grid of colors and arrows.

Every version was tested in the corridors with patients and staff, including people with low vision. The final system guides visitors through a fictional regional health center in southern Utah, and the typeface is free for public buildings to use.